Bitcoin broke past $100,000 late Wednesday, reaching a new all-time high (ATH) as its strong rally continued. Currently trading at $101,400, the cryptocurrency has seen a 6% jump in the last 24 hours, a 47% increase over the past month, and an impressive 67% rise since early October, when it was around $60,000.

This surge started months ago, driven by growing interest in Bitcoin as a hedge against inflation and a long-term investment. The market also gained momentum following Trump’s recent election victory, as investors expect clearer regulations under his administration.

Institutional demand has been a key factor in Bitcoin’s growth. In November, MicroStrategy, the largest corporate holder of Bitcoin, purchased an additional 15,400 BTC for $1.5 billion. With 402,100 BTC worth approximately $40.5 billion, the company continues to lead in institutional adoption of the digital asset.